AQA Specification:

• Types of conformity: internalisation, identification and compliance.
• Explanations for conformity: informational social influence and normative social influence
• Explanations of conformity – variables affecting conformity including group size, unanimity and task difficulty as investigated by Asch.
• Conformity to social roles as investigated by Zimbardo.
• Research into Obedience
• Explanations for obedience: agentic state and legitimacy of authority
• Situational variables affecting obedience including proximity, location, uniform and the Authoritarian Personality as investigated by Milgram.
• Explanations of resistance to social influence, including social support and locus of control.
• Minority influence including reference to consistency, commitment and flexibility.
• The role of social influence processes in social change.